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In this crucial stage of the game, we focus on understanding your business on a deeper level to identify where your digital marketing efforts are falling short. For example, we may need to analyse your website’s search engine performance to spot weaknesses and correct them. Another example would be reviewing the design of your business’s website to make sure it is legible and precious sales leads are not being lost due to difficulties navigating the website. We then formulate an action plan presented in the form of a marketing proposal.