What is copywriting, and how can it help your website?
A copywriter creates “copy” - marketing terminology for the actual text on your site. This needs to interesting and engaging to your visitors reading it, to turn them into customers, and simultaneously lacing the text with click-attracting key words in order to improve your Google ranking via Search Engine Optimisation. Copy is therefore essential, both for helping people find your site and convincing them to stay once they get there.
Bad copywriting either neglects the SEO element, leaving you with a beautifully written piece of writing that no one will ever read; or fails to balance keyword density with readability, creating an indecipherable mess of computer-generated jargon that will instantly put off any customer. Here at Unleashing Potential, our highly professional and expert copywriters balance the two, giving you effective, interesting sales text that also helps boost your searchability. We match our tone to your desired image and target demographic, creating writing that conveys credibility and quality.
It is the copy, not the design, that has the highest impact on your google listing, and it therefore cannot be allowed to be neglected.
How does it work?
- An SEO copywriter analyses your key search-terms
- Then a web copywriter writes for maximum keyword usage
- The copywriting is analysed for keyword density
- Then the copywriters work with designers to make a great website